Advert Research ~ Mumford & Sons

When our group began to think about lay out for our advert, we decided to start with researching adverts from previous indie bands. We came across the advert for Mumford and Son’s, which we liked as it was simple but effective. Mumford and Son’s are a relatively unknown indie band, and therefore it sort of made sense that we should take inspiration from it.

For our advert we took inspiration for part of the layout aforementioned advert which was for their album Sigh No More. We took inspiration from the main features of the advert, including the artists (or bands) name at the top of the page, with the album title just underneath it. This makes the artists name really stand out, and then helps to bring attention to the album name.

We included the titles of three of the tracks on the album, and seperated them with a line, much like in the Sigh No More advert. While we took inspiration we tried to make it different, we made our image the background with a soft autumnal red as an overlay. While the Mumford and Sons album looks as if it may have been it shot in spring or summer, we hoped to go for a more autumn like feel as autumn is the time when things are beginning to chill.

We have decided to include an twitter address and an email address @jonisaveroartist and jonisavero@lazrecords.com, this hopefully helps to bring about an accessability, as twitter is known for allowing fans to gleam their chosen artists tweets and may also help to promote our video were we to be distributing it.

Due to the fact he's an independent artist rather then a signed one like Mumford and Sons we also have the YouTube symbol, along with Twitter, Facebook and Amazon for purchases of the album or singles, that way it makes it easier for the consumer to understand that ‘Joni Savero’ is contactable on these sites.