Thursday, 31 January 2013
Advert Analysis ~ Hurts
I liked the advert for the band Hurts. While being relatively unknown, their song 'Stay' was included in the TV drama 'The Vampire Diaries'. The design was simple, and again very effective. I liked the use of black and white, which inspired an first draft of our advert, but in the end we decided to go with an more colourful design. The advert had the image as the background, which we liked.
We took some inspiration for our advert, from the Hurts advert - mostly how stark it is, but also while stark and colourless, it is eyecatching, simply because it's not overwhelmed by images or text.
Again the band have foregrounded their name at the top of the advert - as this was done in lots of adverts we decided to follow the same example.
The advert has a date at the bottom, unlike the Mumford and Son's album. They also have an url which people can go to, in order to find out more information.
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