Our Target Audience
The song we chose was from the indie or alternative rock
genre, therefore automatically we wanted to target that audience. We looked at
the artist, and his other songs, and started to look at other artists who had a
similar style. Since we had chosen a slow song, we needed to find examples of
songs that matched, and then research into who listened to it.
Firstly we thought about who has access to indie music,
since the nature of the genre is ‘independent’, it is to be assumed that most
of the typical stores won’t stock the music and that it can mostly be found
online for sale. Therefore, we instantly thought that stereotypically young
adults, ranging from 13-25 would be able to access it. Since typically, it is
the younger generation who have the most access to the internet, we also
assumed that it would appeal to males and females.
(an example of The Killer's Music)
Since the music is independent and doesn’t rely on a big
studio’s reputation, we believed that social status wouldn’t matter in this
case, as any of the different social classes may be willing to buy. Depending
on either end of the genre, the more gritty end would appeal less to the higher
classes, but the less gritty end would still hold appeal. Typically it is people of a white ethnicity
who listen to indie music.
Though we haven’t just aimed it at teenagers, it would
probably appeal more to the mid teens and young adults (15-18/19 year olds)
since most of that group will have some interest in artists like the Killers,
Imagine Dragons and others like Lenka and Artic Monkeys, dependant on the
gender.
(Demon by Imagine Dragons)
We thought that because 17-25 year olds are more likely to
go to music festivals and concerts they are more likely to come across
different types of music. Such as our artist, Joni Savero. They may be
attracted to the ‘professional look’ on indivual artists/bands and try to
emulate it themselves. Since our music is guitarbased, we felt that would
appeal to a wider audience, as typically guitar music is easier to get into
than say piano music.
Since the videos tend to have a very casual style, and
informal clothing, it can be said that this helps to appeal to our audience who
would dress in a similar fashion, ie, jeans and t-shirts, hoodies, casual shoes,
or even retro band t-shirts. A good example would be, Two Door Cinema Club, an indie band who dress very casually, and have been classed as 'Indie, Alt. Rock' we wanted to target a similar audience to theirs.
Since many indie tracks are a narrative of an relationship or
life, it can be argued that on one hand
girls will listen to the more relationship based songs, while men will want to listen
to the ones based on life. The use of
costume can somewhat reflect the ideas of the song, and the use of black and
white could signify a depression, since
we have the couple in the video get so close to being together, then time winds
back and they are torn apart again. This could be a statement on how many youth
relationships are fated to fail.
All of these things have influenced our decision of how we
made our music video, as we decided to target an audience to male and females,
aged 15-24, and who have an interest in music.
Another indie band we got inspiration for our target audience from was 'The Enemies', they are an unsigned band, who mostly do alt. rock music. Their songs focus on love and life, and appeal to teenagers, since one of their members is the actor Colin O'Donoghue, they are able to gain a bigger fan base as his reputation grows.
