Final Digipak

Our finished advert

Our finished video

our finished video. finished it stands at around 1 minute 50 seconds.

Commentary/Vlog ~ Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



Recorded Speech ~ Evaluation Question 2

(FINAL VERSION)

How effective is the combination of your main and ancillary texts?

For our coursework this year, myself and my group were asked to create a music video for an unsigned artist with two ancillaries to go with it. We chose the song Hourglass by Joni Savero. The ancillary tasks were to create a digipak and advert to go with the music video. So we had to think carefully about what we did.

When combined these would demonstrate our ability to market a song, not as a single, but as an album, and that we understood that the task was to promote an album. Had we promoted an advert for a single, we would have been deviating from the task. We needed to create a star image in order to promote the single, by including a shot of the actresses on the digipak, we felt we were able to bring it together. As well as an image of an apple and the hourglass, to try and effectively combine our products. I think it was effective because, the audience may see the image of the girl, and instantly connect her to the song.

To make our digipak and advert we used software called 'Adobe Photoshop'. The design was very much inspired by our research into other digipaks of the genre, It was important that each of the products carried the same style throughout. Therefore we integrated the use of hourglasses into the digipak, and used similar colouring in both ancillary products. We used the same fonts on both, to help convey the same style. This helped to make it effective because it showed a link between the two products, and kept thing simple. With one font, it didn't overpower the advert or digipak.

For the front cover of our digipak we used the image of an apple, which we faded in order to create meaning, and the idea that time makes things fade, which effectively links to the theme of our video, and put the text 'Frozen Apple'; 'Joni Savero' a top of it, since we decided to name the digipak with another of his single titles. We used the colours of red, to promote the feel of autumn, when everything is beginning to die and fade, which was a theme within our video; time running out. Inside the digipak we combined images of the hourglass, with images of the 'angel' and 'woman' characters, with an portrait shot of the lead actress. This helps to make our products effective because it links back to the video, again this helps the audience to identify with the song, therefore helps to make it effective.

Our inspiration came from the title we chose for the album, and partially from the song title itself. We included a shot of the hourglass along with the shots of the actresses; we also tried to relate back to the lyrics, in order to create an effective combination of products.

I think that the combination of our main product and ancillary products are effective in marketing and promoting an album. On the advert we include social networking information for the user to get in contact with. We also included a series of shop logos that would 'distribute' our product. We ended up with three products that hopefully would appeal to our target market in the indie genre.

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(DRAFT VERSION)


How effective is the combination of your main and ancillary texts?

https://soundcloud.com/am434/media-evaluation-q2

Question 2: Script (with images):

Part of our coursework this year involved us creating a music video as well as two ancillaries. The ancillary tasks were to create a digipak and advert as if we were marketing our chosen single. Therefore when combined these would demonstrate our ability to market a song, not only as a single, but as an album.

We needed to create a star image in order to promote the single, and by including a shot of the performer and actresses on the digipak, we felt we were able to bring the bits together.

To make our digipak and advert we used a software called 'Adobe Photoshop'. The design was very much inspired by our research into other digipaks of the genre, It was important that each of the products carried the same style throughout. Therefore we integrated the use of hourglasses into the digipak, and used similar colouring in both ancillary products.

For the front cover of our digipak we used the image of an apple, which we faded in order to , and put the text 'Frozen Apple'; 'Joni Savero' a top of it, since we decided to name the digipak with another of his single titles. We used the colours of red, to promote the feel of autumn, when everything is beginning to die and fade, which was a theme within our video; time running out.

 

(one version of the back cover)

For our back cover slide we kept it very plain. Not wanting to overwhelm the digipak with images, we started off with images on either side, and kept the middle plain with only text not wanting to go too over the top. We used the titles of Savero's songs and created a song list which links in to the other digipaks we have looked at, all of them have a track listing in some form.

 

(the original lyric idea - that we decided to go against) 

We wanted to include lyrics, but we were not sure whether we would be able to fit it on the digipak and not wanting to make it look like we were promoting a single, by just putting the lyrics to 'Hourglass' on the digipak, we scrapped that idea. Inside the digipak we combined images of the hourglass, with images of the 'angel' and 'woman' characters, with an portrait shot of the 'lead singer'.

Our inspiration came from the title we chose for the album and partially from the song title itself. We included a shot of the hourglass along with shots of the actresses, we also tried to relate back to the lyrics.

I think that the combination of our main product and ancillary products are effective in marketing and promoting an album. On the advert we included social networking information for the user to get in contact with. We also included a series of shop logos that would 'distribute' our product.

 

(an almost finished version of the advert)

XTRANORMAL ~ Evaluation Question 3

What have you learned from your audience feedback?

In this question we were asked to do as much audience research as humanly possible and a variety.

Prezi ~ Evaluation Question 4

How did you use media technologies in the research and planning, construction and evaluation stages?

 

          In this question we were asked to 'refer to all of them from the researching on youtube, filming, editing, audience research, pre and post production and then discuss and explain how they aided us in decision-making and being creative.'